Timothy Hughes is the co-founder and CEO of DLA Ignite, a business transformation consultancy and a partner of The Digital Growth Collective. With over 25 years of experience in sales, marketing, leadership, and management, he has held executive positions at several major companies, including Oracle, Fujitsu, Sysao, and e-Vector. 

Timothy is widely regarded as a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. These books, both published by Kogan Page, focus on the principles of social selling and blended sales strategies.

Timothy is a leading authority on social selling and digital selling. He was ranked Number 1 by Onalytica as the most influential social selling expert globally and was also listed as one of the top 8 LinkedIn sales experts to follow in 2021. Throughout his career, Hughes has been instrumental in transforming businesses and sales teams using digital tools and social media strategies.

At DLA Ignite, Timothy leads a team that helps companies leverage digital platforms across sales, marketing, human resources, and customer service to drive transformation and improve efficiency. He has helped several companies, particularly in the sales sector, adapt to the changing landscape of digital selling, where traditional methods like cold calling and email marketing are becoming less effective.

Timothy has taught social selling and digital media in the Executive Education program at Rutgers Business School and has created a new sales module for ThePowerMBA, an online business school. He has also contributed to global thought leadership on sales transformation and digital marketing and is frequently cited by platforms like Thinkers360 and Onalytica as a top sales influencer.

Timothy’s career in sales began at McKeown Software, where he was tasked with selling payroll and personal software. This early experience in the tech sales world laid the foundation for his career in Oracle Applications Sales and his future roles at companies like Fujitsu, Capgemini, and Patech Solutions. Hughes went on to build a highly successful sales career at Oracle, where he led large-scale sales transformations, including a $100 million uplift in sales.

Timothy co-founded DLA Ignite, where he began focusing on business transformation using social selling. He believes that traditional sales methods are outdated and that digital and social selling strategies can help businesses achieve higher levels of success with fewer resources. Under his leadership, DLA Ignite has become a trusted partner for businesses looking to navigate the evolving sales and marketing landscape.

As an advocate for social mobility, Timothy is also involved with HighChloeCloud, a non-profit organisation that works to empower disadvantaged communities through the benefits of social media. He is an active member of the RevOps Co-op, a network of professionals working in Revenue Operations.

Timothy’s awards and recognitions include being listed on Onalytica’s Top 100 Social Selling Influencers and being recognised as one of the top thought leaders by Thinkers360 in 2022. He has been consistently ranked as one of the top influencers in sales, digital marketing, and social selling. His commitment to digital transformation has made him a key figure in the industry, contributing to content creation, sales training, and business development initiatives globally.

Timothy is also a podcast producer for The Digital Download, the longest-running weekly business talk show on LinkedIn Live, where he discusses the future of business, sales, and digital transformation. He is deeply involved in training and mentoring the next generation of sales professionals and leaders in the digital age.

Hughes worked at STC (Standard Telephone Cables), which was part of ITT. He later moved to ICL (International Computers Ltd.), which became Fujitsu. Hughes also worked at Oracle, where he helped launch Oracle ERP Cloud, and served in various sales and marketing leadership roles.

He is a graduate of Coventry University, where he studied Electrical and Electronic Engineering and later went on to complete additional training and certifications in sales, marketing, and leadership. Hughes is a Fellow of the Institute of Directors (IoD) and holds a Level 4 Introductory Diploma in Management from the Chartered Management Institute (CMI).

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