Yvonne Mather is the Founder of Elle Founders, an initiative aimed at supporting women entrepreneurs. Yvonne also serves as the Co-Founder and Chief Marketing Officer (CMO) of Shopestapp, a shopping discovery app that focuses on enhancing the consumer shopping experience through innovative technology. Under her leadership, Shopestapp has gained traction and developed a reputation for transforming how users engage with brands.
 

Yvonne’s career began with her role as CEO of Vono Property, where she spearheaded international property investments and development transactions across the UK, Spain, and South Africa. She later moved to the UAE, where she worked for Vono Group and DCK Concessions, managing brand-building and positioning in over 780 stores for the UK's largest fashion retailer, Arcadia Group.
 

Her academic background includes a BA and Graduate Diploma in Marketing Communications and Branding from Manchester Metropolitan Business School. This foundation has enabled her to excel in various leadership and marketing roles throughout her career.

Yvonne has also been involved with the Tech Stars Metro Accelerator in Berlin, working with innovative startups. Her extensive experience in marketing and business development has made her a valuable contributor to the e-commerce industry. 

Yvonne is committed to helping others succeed in business and frequently shares her expertise through seminars and workshops. Her strategic approach to marketing, customer engagement, and business growth makes her a significant figure in the entrepreneurial world.