Dr Colin Fu is a leading expert at the intersection of data, analytics, AI and marketing, currently serving as Associate Professor of Marketing Science at University College London’s School of Management. As the Programme Director for UCL’s MSc Marketing Science, he guides the next generation of analytics-driven marketers, equipping them with advanced quantitative skills, real-world tools, and an ethical mindset.

At UCL, Colin spearheads the integration of AI and machine learning into the curriculum through innovative frameworks like Cognitive AI, empowering students to blend human intuition with algorithmic and technological marketing insights. His holistic approach stresses transparency, trust, and sustainable decision-making ensuring graduates lead industry with both sophistication and responsibility.

Before joining UCL, Colin was a pivotal figure at Surrey Business School, where he led their MSc in Business Analytics programme to become the first in the UK to earn dual accreditation from the International Institute of Business Analysis (IIBA) and SAS, highlighting his strong commitment to academic quality and professional readiness.

A frequent keynote and thought leader in global forums, Colin has presented on shaping education for the AI-dominated era. Among his notable appearances:
     •   QS Higher Education Asia-Pacific Summit (Kuala Lumpur) — was selected to present ‘Revolutionising Education in the AI Era’ at the QS Higher Education Asia-Pacific Summit in Kuala Lumpur, affirming his position as a global thought leader at the intersection of AI, education, and institutional strategy.”   
     •   Business Analysis Conference Europe — spoke as the sole academic voice among an elite line-up of industry leaders bringing a rare and respected scholarly perspective to one of Europe’s foremost practitioner-led forums.