

Francisco Quintana
Lead AI Architect at Asette, Senior Machine Learning Engineer at Huda Beauty
AI Engineer, Machine Learning Specialist, Generative AI Trainer, Data Science Educator
Francisco Quintana is an Award-Winning AI Engineer, Generative AI Trainer, and GCP Certified (x3) professional with significant experience in machine learning and artificial intelligence. He is currently working as a Senior Machine Learning Engineer at Huda Beauty and as a Lead AI Architect at Asette.
At Asette, Francisco contributes to developing generative AI capabilities for the company’s digital property investment portal, which aims to make property investment more accessible. His role focuses on applying AI innovations to support smarter, user-friendly digital investment tools.
Since 2016, Francisco has been providing professional training in data science, Google Cloud, Azure, and AI, helping over 150 individuals pass their GCP exams with a high success rate. He has also created a specialised AI course that enables users to generate custom images from specific prompts using advanced generative models.
Francisco worked at Majid Al Futtaim (MAF) as a Lead Machine Learning Engineer, where he developed AI solutions for the Carrefour brand and helped establish scalable AI infrastructures for expansion into new markets.
His earlier career at Jellyfish included roles as Data Scientist, Senior Digital Analytics Manager, and Senior Data Analyst, with responsibilities ranging from ensuring data accuracy to building machine learning models that improved digital marketing performance for clients.
Francisco has also served as a Marketing Consultant at If(we), where he helped prepare business plans for senior leadership. Additionally, he was the Head of IT and Video Department for TEDx Hult London, and participated in the Amplified Robot Hult Challenge, where his team earned second place with a concept for an augmented reality fitness application.
He holds a Master’s degree in International Marketing from Hult International Business School, and a Bachelor’s degree in International Business and Japanese from Regent’s University London. His educational and professional background reflects a strong commitment to leveraging AI and machine learning technologies across a range of industries.